The MM+M Podcast
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The MM+M Podcast
MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.
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How AI helps bridge the gap between outreach and meaningful engagement, a podcast sponsored by Swoop
Consumers and patients expect more from their healthcare interactions, therefore reaching the right audience is critically important. But to drive rea...
Anne Gideon on her family’s decadeslong medical marketing legacy
Few people outside of the industry know about all of the major players – be they drugmakers, medical marketing agencies, health media companies or pat...
What marketers get wrong about the point of care, a podcast sponsored by OptimizeRx
"Point-of-care” channels are quickly becoming a must-have in the pharma media mix, but new vendors and bold claims are making it harder for marketers...
The influencer’s influence: How cash pay care is rewriting the rules of engagement, a podcast sponsored by EvolveMKD
Demand today is shaped long before any clinical interaction, with influencers across both HCP and consumer ecosystems playing a central role in drivin...
Why vaccine communications are more important than ever
The industry-wide debate about how pervasive and deep-seeded vaccine skepticism is in America got an unexpected jolt last week.
A poll c...
The prescribing gap: Why specialty drugs stall before patients start therapy, a podcast sponsored by DrFirst
Pharma brands invest millions to bring specialty medications to market — and then watch patients abandon therapy before it begins. The culprit is fric...
From hype to action: What SXSW means for pharma, a podcast sponsored by Syneos Health
Recorded on the heels of SXSW 2026, this MM+M x GSW podcast explores the cultural, technological and creative signals shaping the future of health mar...
When knowing isn’t doing: Turning clinical evidence into real‑world action, a podcast sponsored by Wedgewood Health
We introduce "cognitive efficacy" — the bridge between accurate information and usable understanding amid overload. Clinical evidence shows what a the...
Publicis Health Media CEO Andrea Palmer previews 2026 HealthFront
Almost one year ago, we had Publicis Health Media CEO Andrea Palmer on the podcast to preview the agency’s two-day HealthFront conference. We then spe...
What 150 physicians told us about AI, search and clinical decision-making, a podcast sponsored by Assembled Intelligence
Assembled Intelligence and InVibe surveyed 150 U.S.-based physicians across 12 specialties to understand how healthcare professionals find, evaluate a...
Making Brands Stick: VCCP's CHESS moves to create work that works
What makes a healthcare brand stick? In this episode, VCCP Health unpacks CHESS moves: Character, Humor, Emotion, Surprise and Sonic Branding, and how...
The launch of HayloARC and the battle for oral GLP-1 pill supremacy
Over the past week, everyone has had launches on the brain – thanks largely to the Artemis II rocket and its ongoing lunar flyby mission.
Howeve...
Can Weight Watchers shape up in the GLP-1 era?
At one point in time not too long ago, Weight Watchers was the legacy name in weight loss treatment.
Armed with an endorsement fr...
Transforming the client AOR relationship from transactional to strategic partnership, a podcast sponsored by Woven Health Collective
The world of pharma marketing continues to evolve with multiple ongoing challenges: creating more results with less resources, navigating political an...
Barry Sanders jukes out bad cholesterol at SXSW. Plus, the 2026 MM+M Transform preview
If you followed along with managing editor Jack O’Brien’s live blog from SXSW last week, you’ll know that he spoke with a number of key medical market...
MM+M's 60th Anniversary: Dave Paragamian on the evolution of leadership
In this episode of our ongoing series celebrating MM+M’s 60th Anniversary, editor-at-large Steve Madden sits down with David Paragamian, CEO of Health...
Innovations to watch on healthcare’s digital horizon, a podcast sponsored by CMI Media Group
Ahead of SXSW, this interview with Justin Freid, chief media & innovation officer explores CMI Media Group's insights into the emerging technologies a...
Meet Bella Czajkowski, MM+M's newest reporter
When MM+M set out to hire a new reporter, there were a few characteristics that we were looking for.
We wanted a reporter who was able to file c...
How will new AI laws impact medical marketing? A pharma consultant weighs in.
Regulations governing AI are more than likely on their way – but a lot of unknowns remain. Some might say too many unknowns remain, which isn’t great...
A health podcast about a health podcast
Since podcasting came into existence in the mid-2000s, the space has become increasingly popular, remarkably lucrative and unquestionably saturated.
MM+M turns 60: Our diamond anniversary is underway
On today’s episode, we take a trip back to 1966 – when MM+M was born.
A fledgling newsletter focused on pharma advertising, MM+M has sinc...
2026 MM+M 40 Under 40 preview with AstraZeneca's Shonel Morrison
It’s time to welcome back MM+M’s live events for 2026.
On Wednesday evening, we’ll honor this year’s 40 Under 40 class at a dinner and ceremony...
DJ Khaled, Danielle Brooks on starring in Novo Nordisk’s Super Bowl ad
Ahead of the big game, managing editor Jack O’Brien hosts DJ Khaled and Danielle Brooks about starring in Novo Nordisk’s Super Bowl commercial promoti...
The Super Bowl? More like the 'Pharma Bowl'
One of the main reasons drugmakers have pivoted ad dollars in this direction is simple: People love sports.
So in honor of the release o...
Reestablishing Rare Disease Month
We begin the show with a remembrance of Alex Pretti, a 37-year-old ICU nurse who was shot and killed by federal agents on the streets of Minneapolis.<...
Justin Long and John Hodgman reunite to say there's only one Ozempic
You’ll recall that actors Justin Long and John Hodgman achieved advertising fame in the latter part of the 2000s for their participation in Apple’s lo...
Publicis Health global CEO Matt McNally taps in for 2026
Few people in medical marketing have as accomplished of a track record as Matt McNally.
Over the course of more than three decades, Matt...
All eyes are on CES 2026. What do medical marketers need to know?
The first episode of the MM+M Podcast in 2026 centers on the bright lights of Las Vegas.
Like clockwork, early January in Vegas is domina...
MM+M says 'Goodbye' to 2025 and 'Hello' to 2026
2025 – what a year that was for medical marketing.
So many events and developments contributed to headlines in not only MM+M but mainstream outl...
AI with intention: Responsible innovation in pharma medcomms, a podcast presented by The HWP Group
In this episode, HWP CEO Jani Hegarty and SVP of development operations Justin Schlemm share how Health & Wellness Partners is adopting AI internally...
Meet the 'GLP-1 evangelist'
2026 is going to be an exciting year for the GLP-1 space – you know it and I know it.
Long dominated by the likes of Eli Lilly and Novo N...
Why Tori Spelling is raising awareness of inflammatory skin conditions
Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author T...
Beyond the algorithm: What AI-powered audience intelligence really means in 2026, a podcast sponsored by Inizio Evoke
As AI becomes core to life sciences marketing, audience intelligence is evolving — quickly. This conversation unpacks what’s working, what’s being ove...
One year since the UnitedHealthcare CEO killing – how it changed health brands' messaging
How do you measure a year?
Nearly one year after it was first announced, the Omnicom-IPG megamerger has finally closed.
We...
It’s GO Time: Turning science into momentum, a podcast sponsored by Genicos
Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, g...
4A’s CEO Justin Thomas-Copeland thinks digital marketing can reimagine healthcare
Justin Thomas-Copeland is the CEO of the 4As, but key aspects of his career arc are defined by leadership assignments in the world of healthcare.
Healthcare is being transformed by AI, whether you like it or not
If you didn’t attend Haymarket Media’s second annual AI Deciphered conference last week in New York, I’ll be frank: you missed out.
The d...
AI and GLP-1s: An update on the forces reshaping medical marketing
AI and GLP-1s.
As a healthcare reporter, we often get asked: ‘What are the top industry trends that brand and agency leaders are most foc...
2025 MM+M Media Summit keynote with Reddit's Jess Calef
Broadcasting from the Convene in midtown Manhattan, managing editor Jack O’Brien hosts the morning keynote session with Reddit's Jess Calef and R/nurs...
Haymarket Media’s 2025 AI Deciphered conference preview
AI Deciphered is back for a second year!
On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will...