How I Built This with Guy Raz
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How I Built This with Guy Raz
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, lea...
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Advice Line with Kip Tindell of The Container Store
Today’s callers: Juliette in France wonders how to raise awareness of her “magical” cooling device—without a costly ad campaign. Then David in North C...
Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
Kim’s inspiration to launch a business came from an unlikely source: Her son’s Crocs. She thought the durable, washable material would make a great be...
Advice Line with Ben Goodwin of Olipop
Today’s callers: Darin from North Carolina seeks guidance on consumer education as his ghee-based snack brand grows into major retailers. Then Sarah f...
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod.
She liked his kettle-c...
Advice Line with Daymond John of FUBU
Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers...
YETI: Ron and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break.
So they built one themselves.
The result was YETI: a high-end...
Advice Line with Carlton Calvin of Razor
Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants...
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
Laura Modi set out to build a better infant formula.
What followed was years of setbacks: a crippling dispute with the FDA, a frustrating searc...
Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)
Today's callers: Bob in Chicago looks to promote his cabbage-based muscle and joint rub beyond the walls of his orthopedic practice. Then Abby in Dall...
MadeGood: Salma and Nima Fotovat Lost Their First Business.They Grew Their Next One Into a Snack Giant.
What do you do when the family business you've spent decades building... gets bought out from under you?
That’s what happened to Nima and Salma...
Advice Line: "Strategy Sessions"
Today’s callers: Tony in Michigan is considering bringing on partners to run different parts of his brew pub and theater business. Then Monica in Lond...
Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
Many founders think the hardest thing about business is finding customers.
It's not.
It's surviving success.
When Lily Kanter and Se...
Advice Line with Chris Riccobono of UNTUCKit
Today’s callers: Adrian from California wants to grow his apparel company to complete with big-name athletic brands. Then, Preet from the Rockies look...
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
Chuck Surack never planned to build one of America's largest online retailers. He just wanted to be a musician. So right after high school, he took hi...
Advice Line with Curt Richardson of OtterBox
Today’s callers: Andy from Sarasota weighs whether the path to scalability for his live game show business is through personality or product. Then, Ma...
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
After waiting too long to pay his restaurant bill, Aman Narang thought there had to be a better way. His first idea—a mobile payment app—flopped.
Advice Line with Kenneth Cole
Today’s callers: Matt from New York City unpacks the stigma working against his line of foot wellness products. Then Emefa in Toronto seeks a direct r...
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
Tom Rinks got his start in the commission-only "shark tank" of midwestern furniture sales. That’s where he learned what makes customers buy. Decades l...
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
Jeni’s Splendid Ice Creams founder Jeni Britton joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, how Jeni’...
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
Krishna Kaliannan wanted to start a tech company but failed at every attempt.
On the side, he was teaching himself how to cook wi...
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
Today’s callers: Ann from Nashville asks how to adapt her jewelry business in the face of rising gold prices. Then Felix in Martha’s Vineyard consider...
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that made almost no sense:
Sell high-quality makeup for just...
Advice Line with Susan Griffin-Black of EO Products
Today’s callers: Ruchi from Chicago looks for advice on which channels to focus distribution for her probiotic skincare line. Then Peter in San Franci...
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
Stephen Starr didn’t plan to get into the restaurant business.
He set out to be a radio DJ. Then a nightclub owner. Then a music promoter.
...
Advice Line with Shazi Visram of Happy Family Organics
Today’s callers: Daisy in the United Kingdom looks to grow her barefoot shoe brand across the pond in the United States. Then Rachel in Pennsylvania c...
Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
When Maxine Clark left a top job in retail to start a make-your-own stuffed animal store, people thought she’d lost her mind.
Investors doubted...
Advice Line with Christina Tosi of Milk Bar
Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and institutional investment for her fitness/retail combo space. Then...
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend.
An avid snowboarder, he wanted to launch an online snowboard s...
Advice Line with Tim Ferriss (August 2025)
Entrepreneur, author, and podcaster Tim Ferriss joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Tim shares the...
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard, some savings, and ambition. He figured California...
Advice Line with Jeffrey Hollender of Seventh Generation
Today’s callers: Kristina in Ohio looks for avenues beyond organic social media to market her furniture designed for toddlers and parents alike. Then...
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor and a stack of recipe journals. His singular obsess...
Advice Line with Sarah LaFleur of M.M. LaFleur
Today’s callers: David from New Jersey struggles with self-doubt as he works to grow his muscle-scraping soap brand. Then, Marnie from Australia wants...
NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company
NVIDIA is one of the most valuable companies in human history. Its chips run the AI systems transforming everything from entertainment to warfare. But...
Advice Line: New Offerings, Bigger Markets
Today’s callers: Kristina in Florida wants to take her local pottery workshops nationwide. Then Jim from Colorado wonders if retail is right for his q...
Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant
John Gabbert built a massive furniture brand. But in order to do it, he had to defy his family.
John grew up working at his dad’s...
Advice Line with Jonah Peretti of Buzzfeed
Today’s callers: Anthony from Miami considers the best method to grow his pop-up outdoor movie theater business. Then Andrew in San Francisco asks how...
Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company
Gregg Renfrew started a movement by making better-for-you cosmetics, then enlisted an army of women to build the business through direct sales. But af...
Advice Line with David Neeleman of JetBlue
Today’s callers: Barbara in Massachusetts wonders how her nutrition education theater company might live on past her own involvement. Then Jeff in Ill...
Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.
In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s express...